Legendary brands gain popularity through emotion, identity, and personal attachment. They are the likes of Apple, Harley-Davidson, Nike and numerous other consumer brands that persuade people to behave by connecting with their most ingrained belief systems. Legendary brands forge bonds with consumers through narratives and myths. Their managers think like storytellers and understand the universal narrative cycle that binds consumers to belief systems.

An award-winning book that has been translated into seven languages, Legendary Brands defines the framework that allows an elite set of brands to exert extraordinary influence with their consumers, and it provides lessons marketers can use every day to win trust and inspire loyalty.