Tag: Culture

Rebooting american dream

Shutterstock/MadamSaffa

Branding

Rebooting the American Brand

Does The American Dream still resonate with today's consumers? A new study says it might be fading. Three factors are key to connecting the promise of America with modern brands.

Nomen culture

Culture

Nomen-culture

You can learn a lot about generational differences by looking at how each cohort names its babies.

How google works

Interview

How Google Works

Google is one of the world's most admired companies. I had the privilege of interviewing Eric Schmidt and Jonathan Rosenberg on their new book
How Google Works

Mongols

Naming

The Dark Side

How the US government seized control of a trademark to thwart a band of outlaws