Tag: Consumer behavior

Seduce me today

Consumers

Seduce me today. Love me tomorrow.

Customer satisfaction is the driving objective of most successful brands. But new research suggests that satisfied customers are harder to please. What's a brand to do? Seduce them with the promise of something different tomorrow.

Hidden life of sharing

Consumers

The Hidden Life of Sharing

The sharing economy grows and grows, but the richest value in sharing is lost. It's not what we send out but what we do together that makes sharing meaningful.

Decoy

Gabriel Bucataru/Stocksy

Marketing

Questioning the Decoy

Price is an often over-looked brand touch point. And not because of what it says, but because of what it implies.