THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN
Artful Realist
My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after The Brand Studio at United Talent Agency. I believe brands must stand for real value; and that people value brands that fulfill a promise through artful experiences.
Posts on recall
How memory erasure works, part of a fascinating piece by Wired’s Jonah Lehrer on the invention and ethics of a forgetting pill that erases painful memories.
A terrific piece on what we know about human memory and, specifically, the science of recalling bad memories. Best quote: “Even though every memory feels like an honest representation, that sense of authenticity is the biggest lie of all.”
TweetThe Road to and From Memory
Think of memory as a two-way street. First, memory is about storage. Your memory is a place to file away information for later use. Unfortunately, your brain can’t remember everything. If you tried to store every experience, every idea, and every mundane piece of data that you encounter in your life, you would quickly exhaust your supply of brain cells. That’s why your brain is selective. It filters through all the information that streams by you in a day, and it uses clever rules to decide which information is worth storing in memory. To win the memory game, a brand’s first priority is to pass the brain’s fitness test and earn a lease on some memory cells.
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Copyright 2012 by Laurence Vincent
