THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN
Artful Realist
My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after The Brand Studio at United Talent Agency. I believe brands must stand for real value; and that people value brands that fulfill a promise through artful experiences.
Posts on narrative
Think you know the Johnnie Walker brand story? The way the story’s being told outside Western markets might surprise you. Check out this short film by documentarian Jia Zang Khe—one of several running now in China and produced by advertising agency BBH. What does it say to you about this venerable spirits brand?
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The (maybe not so) latent nerd in me still gets fired up about NASA and the space program. These photos of a recent Discovery launch are a great insider’s look at how the orbiter is assembled, prepped and launched.
I’m fascinated by the NASA brand. It has such a rich narrative legacy, and yet in recent years, it seems to have lost some of its luster. The agency is still as vibrant and exciting as it was 20 years ago, but the brand system is falling apart. It’s time for some branding.
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Copyright 2012 by Laurence Vincent
