THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN
Artful Realist
My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after The Brand Studio at United Talent Agency. I believe brands must stand for real value; and that people value brands that fulfill a promise through artful experiences.
Posts on consumer identity
Wild GOP race an example of questionable brand attachment
After the Tuesday Republican primaries in Minnesota, Missouri and Colorado, a lot of election watchers are scratching their heads. Is this one of the most unpredictable primaries in history? Do we not have the “right” candidates? Are voters simply more fickle than in years past? All of these questions are being tossed around frenetically by pundits and the talking heads of media. I believe the data tells us we have brand problems afoot. One brand force that wouldn’t surprise a corporate marketer is driving the volatility for politicians: Brand attachment.
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Copyright 2012 by Laurence Vincent
