THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN
Artful Realist
My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after The Brand Studio at United Talent Agency. I believe brands must stand for real value; and that people value brands that fulfill a promise through artful experiences.
Posts on campaigns
Wage a Campaign Inside
It’s time for a new mode of thinking in brand alignment. When we introduce a new brand to customers, we launch a splashy campaign. But when we introduce that same brand to employees, we delegate brand cops who will crack down, compel, and control. I tell my clients they need to think of an internal brand launch as though it were a political campaign. Political campaigns change how people think and create a groundswell of public interest. An internal brand campaign should do the same. There’s much that political science can teach us about transforming a branded organization, including how to frame the mandate and the narrative.
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Copyright 2012 by Laurence Vincent
