THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN
Artful Realist
My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after The Brand Studio at United Talent Agency. I believe brands must stand for real value; and that people value brands that fulfill a promise through artful experiences.
Posts on Brand Real
Ignore the Human Element at Your Peril
If you manage a brand, plan to launch a brand, or just wonder what makes great brands work, read this great piece in yesterday’s edition of Advertising Age. The role of trust is underestimated in branding. That’s why I wrote my next book Brand Real. It’s time to stop talking about “unique selling propositions” and “positioning.” You build brands by making a promise and then doing everything in your power to deliver on that promise at every customer touch point.
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Copyright 2012 by Laurence Vincent
