Research

Fyre danger

Culture

Fyre Danger

What marketers can learn from the fate of the social media's newest favorite failure.

Unapologetic data

Spainter_vfx/Shutterstock

Essay

Unapologetic Data

A fire hose of data both blesses and curses brand managers. The trick is not getting lost in the data or fogetting the humans it represents.

Seduce me today

Consumers

Seduce me today. Love me tomorrow.

Customer satisfaction is the driving objective of most successful brands. But new research suggests that satisfied customers are harder to please. What's a brand to do? Seduce them with the promise of something different tomorrow.

Rebooting american dream

Shutterstock/MadamSaffa

Branding

Rebooting the American Brand

Does The American Dream still resonate with today's consumers? A new study says it might be fading. Three factors are key to connecting the promise of America with modern brands.

American greetings ces

Branding

Go Analog

For all the excitement created by the latest innovations, American Greetings reminds us that some old-school products are equally great at capturing our hearts.