Identity

Unapologetic data

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Essay

Unapologetic Data

A fire hose of data both blesses and curses brand managers. The trick is not getting lost in the data or fogetting the humans it represents.

Seduce me today

Consumers

Seduce me today. Love me tomorrow.

Customer satisfaction is the driving objective of most successful brands. But new research suggests that satisfied customers are harder to please. What's a brand to do? Seduce them with the promise of something different tomorrow.

Rebooting american dream

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Branding

Rebooting the American Brand

Does The American Dream still resonate with today's consumers? A new study says it might be fading. Three factors are key to connecting the promise of America with modern brands.

American greetings ces

Branding

Go Analog

For all the excitement created by the latest innovations, American Greetings reminds us that some old-school products are equally great at capturing our hearts.

Hidden life of sharing

Consumers

The Hidden Life of Sharing

The sharing economy grows and grows, but the richest value in sharing is lost. It's not what we send out but what we do together that makes sharing meaningful.