Essay

Symbols and stereotypes

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Symbols and Stereotypes

What happens when your brand symbolizes something offensive to others? How much do logos incite bad behavior? The case of the Washington Redskins.

From badge to hack

Branding

From Badging to Hacking

Being t-shirt worthy was once the imperative for brand managers. But consumers have drifted away from badging brands to confer status. Instead, they seek ways to hack the brand's cultural currency to satisfy their social media reach.

Fyre danger

Culture

Fyre Danger

What marketers can learn from the fate of the social media's newest favorite failure.

Unapologetic data

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Essay

Unapologetic Data

A fire hose of data both blesses and curses brand managers. The trick is not getting lost in the data or fogetting the humans it represents.