Branding

Memorex

Branding

Live or Memorex?

There's a rebellion growing against brands. And it's driven by brands that think it's ok to fool consumers after they leave the cash register.

Five great branding reads

Branding

5 Great Branding Books

If you're looking to dive deep, here are five must-reads that capture critical perspectives in the art and science of branding.

Black name

Branding

Why is Black Friday Black?

Color names can provide a powerful influence over brand identity--an influence that is often counter-intuitive.

Layaway promo

Branding

Laying Equity

Several retailers have reintroduced layaway, and the results are surprising. Consumers value what you sell more when they work for it.

Apple iphone 4s

Branding

An open letter

On the eve of a new iPhone, some heartfelt thoughts to Apple and his deadbeat friend.