Branding

Rebooting american dream

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Branding

Rebooting the American Brand

Does The American Dream still resonate with today's consumers? A new study says it might be fading. Three factors are key to connecting the promise of America with modern brands.

American greetings ces

Branding

Go Analog

For all the excitement created by the latest innovations, American Greetings reminds us that some old-school products are equally great at capturing our hearts.

Tech brands

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Branding

What your tech brand really needs

For brands, awareness certainly matters, but it is a low-level measure of a brand's true strength. We suggest these five focus areas to truly ensure a brand's longevity and strength.