My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after The Brand Studio at United Talent Agency. I believe brands must stand for real value; and that people value brands that fulfill a promise through artful experiences.
Novelties come and go. To qualify as a trend, something must represent an emerging consensus. It must act like an eddy that runs through us…
// Grant McCracken
(Source: blogs.hbr.org)
Copyright 2012 by Laurence Vincent