THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN
Artful Realist
My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after The Brand Studio at United Talent Agency. I believe brands must stand for real value; and that people value brands that fulfill a promise through artful experiences.
Why I love the Miller High Life campaign
Too many brands and advertisers try to sell you on cultural norms — you should use our product because everyone else does. They try to pander to social paranoia. There’s nothing I love more than a brand that says, “maybe you’re not for us.” The new Miller High Life campaign achieves that goal. It takes a decidedly strong point of view with a comic twist. It’s tied to sports and manhood and common sense, and it delights in every way. I may actually be thirsty for a Miller.
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larryvincent posted this
Copyright 2012 by Laurence Vincent
