Lean on the question

Storytelling

Answer the Question

Great stories hinge on a question. This is as true for the great American novel as it is for a business report. To tell a better story, lean on your question.

Apple iphone 4s

Branding

An open letter

On the eve of a new iPhone, some heartfelt thoughts to Apple and his deadbeat friend.

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Mongols

Naming

The Dark Side

How the US government seized control of a trademark to thwart a band of outlaws