Scouts honor

Boy Scout by Norman Rockwell

Branding

Scout's Honor

There are many words used to describe a brand's platform. But one word is often conspicuously missing.

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Memorex

Branding

Live or Memorex?

There's a rebellion growing against brands. And it's driven by brands that think it's ok to fool consumers after they leave the cash register.

Five great branding reads

Branding

5 Great Branding Books

If you're looking to dive deep, here are five must-reads that capture critical perspectives in the art and science of branding.

Black name

Branding

Why is Black Friday Black?

Color names can provide a powerful influence over brand identity--an influence that is often counter-intuitive.