Stuck on you

Brand Real

Stuck on You

The real value of a brand isn't how much it is liked by people. It's how much people feel the brand is like them.


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Command option


Leading a Brand

A new study finds that transformational and transactional leadership is better for long-term brand health.

Dollar shave club ii


Dollar Shave Club, Part II

Dollar Shave Club is an excellent example of Brand Real. It marries a credible promise to a compelling experience.

Scouts honor

Boy Scout by Norman Rockwell


Scout's Honor

There are many words used to describe a brand's platform. But one word is often conspicuously missing.