Stuck on you

Brand Real

Stuck on You

The real value of a brand isn't how much it is liked by people. It's how much people feel the brand is like them.

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Branding

Leading a Brand

A new study finds that transformational and transactional leadership is better for long-term brand health.

Dollar shave club ii

Branding

Dollar Shave Club, Part II

Dollar Shave Club is an excellent example of Brand Real. It marries a credible promise to a compelling experience.