Command option

Branding

Leading a Brand

A new study finds that transformational and transactional leadership is better for long-term brand health.

Dollar shave club ii

Branding

Dollar Shave Club, Part II

Dollar Shave Club is an excellent example of Brand Real. It marries a credible promise to a compelling experience.

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Scouts honor

Boy Scout by Norman Rockwell

Branding

Scout's Honor

There are many words used to describe a brand's platform. But one word is often conspicuously missing.

Memorex

Branding

Live or Memorex?

There's a rebellion growing against brands. And it's driven by brands that think it's ok to fool consumers after they leave the cash register.