Decoy

Gabriel Bucataru/Stocksy

Marketing

Questioning the Decoy

Price is an often over-looked brand touch point. And not because of what it says, but because of what it implies.

Brand dependence

Research

Brand Dependence

It's often said that you are what you drive. The latest wave of Brand Dependence research indicates that might be more true than you realize.

Tech brands

RG&B Images via Stocksy

Branding

What your tech brand really needs

For brands, awareness certainly matters, but it is a low-level measure of a brand's true strength. We suggest these five focus areas to truly ensure a brand's longevity and strength.

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Appleby

Moyers & Co.

Identity

A Historian's Thoughts on America's Identity

When we think of brand identities we often forget that nations have them, too. Historian Joyce Appleby suggests a profound ideal that lies of the root of the American brand.