THE SAVORY MUSINGS AND OCCASIONAL CONFESSIONS OF AN
Imaginary Realist
My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd based in Los Angeles, California. I write here about brands, share things that inspire me and post nuggets of wisdom when I'm lucky enough to find them.
Courage on Flickr.
365/4
I took this photo about 15 minutes after Jordan woke up from sedation. She had an MRI today — one of so many we’ve lost count. A few minutes later she was ready to go. She’s one of the most beautiful, courageous, and strong people I’ve ever known. I’m constantly inspired by her — and bewitched by her mettle.
I posted a series of photos from the day here
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TweetThe alphabet of chair classics, and other gorgeous prints honoring design masters by Blue Ant Studio
Don’t write because you want to say something. Write because you have something to say.
+ F. Scott Fitzgerald
TweetEpitaph
Five words on your headstone (Cheery. I know). What do they say? Is that your personal brand? Does it tell your story? Five words.
TweetIgnore the Human Element at Your Peril
If you manage a brand, plan to launch a brand, or just wonder what makes great brands work, read this great piece in yesterday’s edition of Advertising Age. The role of trust is underestimated in branding. That’s why I wrote my next book Brand Real. It’s time to stop talking about “unique selling propositions” and “positioning.” You build brands by making a promise and then doing everything in your power to deliver on that promise at every customer touch point.
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365/2 2012 on Flickr.
I restarted my morning routine on this last day of vacation. I set my alarm and started my day at 6am. Every morning, I take the dog for a walk after I’ve showered and fed her breakfast. This morning, a thick fog shrouded Santa Monica, making the walk a little eerie and very cool.
I shot this one as Gracie and I walked by the Lincoln Middle School yard. She paused just long enough for me to get my capture. Then she wanted to go home. I think she was spooked.
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Copyright (c) 2011 by Laurence Vincent
