Nomen culture

Culture

Nomen-culture

You can learn a lot about generational differences by looking at how each cohort names its babies.

Daniel levitin interview

Interview

A Field Guide to Lies

Mark Twain claimed there were three kinds of lies: lies, damned lies, and statistics. Best-selling author and neuroscientist Daniel Levitin's new book A Field Guide to Lies revisits this sentiment.

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Storytelling

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Writing

20 Minutes of Storytelling

While it is easy to fall prey to writer's block, it is just as easy to unlock a good story. This exercise will get you to a beginning, middle and end in less time than it takes to watch a sitcom.

How google works

Interview

How Google Works

Google is one of the world's most admired companies. I had the privilege of interviewing Eric Schmidt and Jonathan Rosenberg on their new book
How Google Works

Decoy

Gabriel Bucataru/Stocksy

Marketing

Questioning the Decoy

Price is an often over-looked brand touch point. And not because of what it says, but because of what it implies.

Brand dependence

Research

Brand Dependence

It's often said that you are what you drive. The latest wave of Brand Dependence research indicates that might be more true than you realize.

Tech brands

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Branding

What your tech brand really needs

For brands, awareness certainly matters, but it is a low-level measure of a brand's true strength. We suggest these five focus areas to truly ensure a brand's longevity and strength.