THE SAVORY OBSERVATIONS AND USEFUL ANECDOTES OF AN
Artful Realist
My name is LAURENCE VINCENT. I'm a brand strategist, author, speaker, photographer and lovable nerd based in Los Angeles, California. When I'm not writing here about brands and things that inspire me, I look after The Brand Studio at United Talent Agency. I believe brands must stand for real value; and that people value brands that fulfill a promise through artful experiences.
Happy 70th Birthday, Dan Dennett: Collected Wisdom on Memes, Luck, Consciousness, and Existence
by Maria Popova, brainpickings.org
Happy Birthday, Dan Dennett. While I care that you have given us much to think about, the individual cells in my body don’t care at all.
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A good infographic draws us in and engages us with the data — which is why I love this compelling project that provides statistics about tattoos by Paul Marcinkowski
TweetStuck on You
How attached are your customers to your brand? How about your employees? Your shareholders?
Brand attachment isn’t a concept that’s familiar to most marketers. In fact, when I bring it up in discussions with potential clients they often ask me what I’m talking about. Yet, attachment is a far more important concept for a business manager or owner than most of the other health measures we think about it.
Brand attachment measures how much consumers (or any members of a brand audience, for that matter) view the brand as an extension of themselves. This differs quite a bit from measures of brand attitudes. When we measure attitudes, we mostly aim to gage how much people like a brand. In contrast, attachment measures how much people will say that a brand is like them—they identify with a brand because it reflects their values and resembles the way they see themselves.
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What if a bicycle’s tires had ink on them? What kind of pattern would they make? What if we applied this inspiration to a series of notebooks. Check them out along with a video on how they make them at Postalco.
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TweetGandhi’s top 10 fundamentals for changing the world by 22-year-old graphic designer Francesca Ramos – a fine addition to this collection of (typo)graphic wisdom on life.
If you love typography as much as I do, then you’ll like this mini-documentary on PBS with some of the trades best designers.
TweetWhen did experience ever limit the fantasy of a child?
// Scientific American’s Maria Konnikova
on the big lesson of The Little Prince, one of the 5 most beloved children’s books with timeless philosophy for grown-ups.
(Source: , via explore-blog)
TweetBrain wiring may make us who we are, but we play an important role in wiring up our brains.
// Connectome – MIT’s Sebastian Seung proposes a new way to think about what makes you you, and how you can rewire that.
(Source: , via explore-blog)
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Copyright 2012 by Laurence Vincent
