Layaway promo

Branding

Laying Equity

Several retailers have reintroduced layaway, and the results are surprising. Consumers value what you sell more when they work for it.

Lean on the question

Storytelling

Answer the Question

Great stories hinge on a question. This is as true for the great American novel as it is for a business report. To tell a better story, lean on your question.

Apple iphone 4s

Branding

An open letter

On the eve of a new iPhone, some heartfelt thoughts to Apple and his deadbeat friend.

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