Why labels matter

Photo Matthew Spaulding |

Branding

When Labels Matter

How the subtle use of specific words to define your target audience makes a significant difference in the performance of your brand

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Seduce me today

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Seduce me today. Love me tomorrow.

Customer satisfaction is the driving objective of most successful brands. But new research suggests that satisfied customers are harder to please. What's a brand to do? Seduce them with the promise of something different tomorrow.

Rebooting american dream

Shutterstock/MadamSaffa

Branding

Rebooting the American Brand

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American greetings ces

Branding

Go Analog

For all the excitement created by the latest innovations, American Greetings reminds us that some old-school products are equally great at capturing our hearts.