Gift experience

Photo Kelly Knox |

Research

Give The Gift of Experience

New research on gift giving suggests that experiential gifts deliver more bang for the buck in building personal relationships

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Previously

Unapologetic data

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Essay

Unapologetic Data

A fire hose of data both blesses and curses brand managers. The trick is not getting lost in the data or fogetting the humans it represents.

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Seduce me today

Consumers

Seduce me today. Love me tomorrow.

Customer satisfaction is the driving objective of most successful brands. But new research suggests that satisfied customers are harder to please. What's a brand to do? Seduce them with the promise of something different tomorrow.