Despite a spate of bad press and questionable behavior, most consumers will tolerate the Uber brand out of sheer necessity and proven behavioral economics.
Sunday, March 5, 2017
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Brands are relying on functional positioning more than ever before, raising the question: am I becoming extinct?
Sunday, February 12, 2017
Customer satisfaction is the driving objective of most successful brands. But new research suggests that satisfied customers are harder to please. What's a brand to do? Seduce them with the promise of something different tomorrow.
Sunday, January 22, 2017
For all the excitement created by the latest innovations, American Greetings reminds us that some old-school products are equally great at capturing our hearts.
Sunday, January 8, 2017