Fear is on the rise. Conventional wisdom suggests this is bad for brands and for marketers. But new research suggests otherwise.
Sunday, August 13, 2017
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When making your case, it's tempting to rely on experts. But consumers are increasingly shunning experts and relying on confident amateurs.
Sunday, August 6, 2017
Branding relies upon a story that lives inside the consumer's brain. But that story is changing in an era when stories appear and evaporate in a fraction of a second.
Sunday, July 16, 2017
As consumers continue cutting cords, ESPN is facing the biggest business challenge in its history. New research indicates its brand is also at risk.
Sunday, July 2, 2017