Many brands are positioning themselves as environmentally-conscious leaders. But how much does a green brand strategy drive sales and influence brand attitudes?
Sunday, June 11, 2017
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Conventional wisdom dictates that brands should provide comfort to consumers and ease their pain. But a new study reveals circumstances when pain is welcomed.
Saturday, June 3, 2017
What marketers can learn from the fate of the social media's newest favorite failure.
Sunday, April 30, 2017
A fire hose of data both blesses and curses brand managers. The trick is not getting lost in the data or fogetting the humans it represents.
Saturday, April 15, 2017