Are you in or not

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Strategy

Are you in or not?

Making consumers feel that they are on the outside looking in is a common marketing tactic, but recent research indicates it might be very risky.

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Culture

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What marketers can learn from the fate of the social media's newest favorite failure.

Unapologetic data

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Essay

Unapologetic Data

A fire hose of data both blesses and curses brand managers. The trick is not getting lost in the data or fogetting the humans it represents.